Creator partnerships chosen on audience quality and judged on installs and revenue, not on follower counts.
Influencer marketing has become one of the most effective ways to reach an audience that has stopped responding to conventional advertising. It works because recommendation carries a trust that paid placement cannot buy. It fails when it is bought like media rather than built like a partnership.
We treat it as an acquisition channel. Creators are selected against the same criteria we apply anywhere else: does this audience overlap with your buyer, does the engagement look genuine, and does the traffic convert once it arrives. A creator with 40,000 committed followers in your category will routinely outperform one with two million who has no connection to it.
How we run it
Audience-first selection
We screen creators on audience composition, engagement authenticity and category overlap before we look at reach. Follower count is the last number we consider, not the first.
Creative that suits the creator
The most effective influencer content does not look like an advert. We brief on the message and the outcome, then let creators speak in the voice their audience already trusts.
Tracked properly
Unique links, promo codes and post-back integration mean every partnership is measured on installs, registrations and revenue, not on impressions and screenshots.
Scaled on evidence
Partnerships that produce quality users are extended and expanded. Those that don’t are ended early. The same discipline we apply to a paid search campaign.
Where it works hardest
Gaming, fintech and e-commerce see the strongest returns, because those categories depend on trust at the moment of decision. Creator content also gives you a library of authentic assets that can be repurposed across paid social and programmatic, often outperforming studio-produced creative in the same placements.