Reach people inside the apps they already live in, with formats chosen to fit the moment rather than interrupt it.
Mobile users spend the overwhelming majority of their screen time inside apps rather than browsers. In-app advertising puts your message where that attention actually is, with targeting signals the mobile web simply cannot match, including device, session behaviour, app category and time of day.
The difference between in-app advertising that works and in-app advertising that irritates is almost entirely about placement. An ad served mid-task is an obstacle. The same ad served at a natural break is an offer. We buy for the break.
Formats we run
Rewarded video
The user opts in and receives something in return, such as a life, a hint or a piece of premium content. Completion rates and post-install retention are consistently the strongest of any mobile format, because attention was given rather than taken.
Native placements
Ads built to match the host app’s own layout and typography. They read as part of the experience, which lifts engagement and protects the publisher’s session at the same time.
Interstitials, placed properly
Full-screen units served at genuine transition points such as a level completing, an article finishing or a checkout going through. Placement discipline is what separates a strong interstitial campaign from a wave of uninstalls.
Playables
A short interactive preview of your app before the install. Users arrive already knowing what they signed up for, which is why playable traffic tends to retain far better than static equivalents.
Monetise smarter, grow faster
For publishers, the same discipline applies in reverse: we connect your inventory with advertisers who value the session as much as you do, so yield improves without the retention damage that aggressive monetisation causes. Fill rate is easy. Fill rate that doesn’t cost you users is the actual job.